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Beth Woodruff
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Emerging Audiences
Project type
Emerging Audiences and Gaming
Date
2023-present
Location
Fortnite Creative
When Ally sought to reach a younger demographic, my team help to launch a new experience in gaming to engage this highly sought after target. This strategy of building a sought after "Arena" where we could highlight all of Ally's IRL sponsorships like soccer, golf and NASCAR not only saw increased affinity for the brand but lead to some of our highest converting marketing campaigns of the year.
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