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Beth Woodruff
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Brand Strategy
Project type
Brand Strategy
Date
2016-present
Ally was born the same year as the iPhone, and that bet on innovation began the journey to building one of the most disruptive brands in financial services. Over my nine years leading the brand, Ally grew its customer count by 10x, maintained over 90% customer satisfaction and was name one of Fast Company's Brands the Matter two years in a row (2023 & 2024).
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